Happy Tuesday! 

In this newsletter:

• Create personas that will revolutionize every part of your marketing
• A new guide all about B2B ad campaigns
• 🎶 Hot Pocket 🎶 and other jingles that we just can't shake (and maybe don't want to)

Don't Miss This

Building Personas Your Marketing Can't Live Without

🏕 How did REI know #OptOutside would resonate with millions?

🧼 Why did Walmart lose $1.8B by cleaning up its aisles? 

🔮 Did we really find the cross-section of skin care and         Zodiac Signs?

It all comes down to MARKETING PERSONAS.

The personas we build at 97th Floor lead us to our most successful and creative campaigns and we want to let you in on this.

We've built a free workshop to help you take your personas and your marketing to the next level.

Ready for the challenge?

Rollworks featured 97th Floor Head of Advertising Haley Riemenschneider in a new guide all about Full-Funnel B2B Ad Campaigns. Dig in and discover:

• How to find a hyper-relevant audience 
• Ways to experiment with your ads to find the right mix
• A stage-by-stage blueprint to create ads that resonate with your audience at every part of the funnel

Download the guide here.

Bonus: Peruse Haley's Top 3 Mistakes to Avoid When Launching Digital Ads, published by Rollworks.

Chatter

What we're thinking about at 97th Floor.

• Which commercial jingle runs through your head on a random afternoon?
• Allowing yourself to be inspired.
• Reuse content for viral success - just don't forget to match the format to the platform!

What did you think of this newsletter? Reply and let us know.

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Have a great week!