Happy Tuesday! 

In this newsletter:

• Introducing MS2000
• Why you can trust us with your backlinking 
• Google's new tool for understanding ad performance

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Marketer Surveys 2000

"Less than 10% of marketers feel confident in their marketing skills when the truth is that most marketers are absolutely brilliant." - Paxton Gray, 97th Floor CEO

To help marketers realize their own brilliance and feel confident in their roles, we created MS2000 for marketing leaders who:

   💡 Know a lot, but want to know more,

   🎯 Care about mastering their craft, and 

   🗣️ Want to build a more collaborative industry.

How it Works:

    👉🏽 Sign up.

    👉🏽 Get a 5-minute survey in your inbox on Friday mornings.

    👉🏽 Check back the next week for the group’s survey results           and a brand new survey.

    👉🏽 Get smarter, belong to a community, and share your                 learnings.

Here's a taste of last week's survey data, and there's plenty more to learn.

We Got Your Back(links)

The Situation

Our SaaS client has a great internal team for content, but needs assistance with off-page backlink acquisition. This area of SEO is difficult, demanding time and resources to develop relationships with third party sites and organically generate quality backlinks.

The Strategy

Every quarter since December 2019, our client sends us a list of pages they want boosted with off-page SEO (backlinks). We run a backlink analysis using our proprietary tool Palomar which includes the following:

• Determining the optimal target keywords to use as anchor text
• Planning an optimal anchor text ratio per page
• Determining the optimal amount of backlinks per page
• Determining the optimal link velocity for each page

The Results

With these insights, our teams have driven the following results for our client since December 2019:

• Built 2,251 backlinks towards targeted pages
• The average domain rating for all backlinks built is 49
• Moved 56 keywords onto page 1 of Google (top 10 positions)
• Moved 43 keyword into the top 3 results of Google 
• Moved 28 keywords into spot 1 of Google

News

Happenings and stuff you should know. 

• Google's new diagnostic tool informs advertisers of issues that may adversely affect campaign performance.

• With 60% of people findings apps via an app store search, App Store Optimization (ASO) may offer your brand a high-ROI global channel. 
• After recordings from internal TikTok meetings showed that engineers in China had accessed US consumer data multiple times, the US FCC Commissioner called for Google & Apple to ban TikTok. TikTok's CEO responded to the allegations.

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Have a great week! We'll see you soon.